Our website uses functions of the web analytics service Google Analytics. Web analytics service provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “cookies.” These are small text files that your web browser stores on your device and allow analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. Server location is usually the US.
Google Analytics cookies are set on the basis of Art. 6 para. 1 lit. f DSGVO. As the operator of this website, we have a legitimate interest in the analysis of user behavior in order to optimize our website and possibly also advertising.
We use Google Analytics in conjunction with the IP anonymization feature. It ensures that Google shortens your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. There may be exceptions where Google transmits and truncates the full IP address to a server in the United States. Google will use this information on our behalf to evaluate your use of the website, to report on website activity, and to provide us with other services related to website activity and internet usage. There is no merger of the Google Analytics transmitted IP address with other Google data.
The setting of cookies through your web browser can be prevented. However, some features of our website may be restricted. Likewise, you can prevent the collection of data relating to your website use, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plug-in that can be accessed via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Opposition to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to our website: Disable Google Analytics.
To fully comply with legal data protection requirements, we have entered into a contract processing agreement with Google.
Demographics in Google Analytics
Our website uses the demographics feature of Google Analytics. It can be used to generate reports that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and third-party visitor data. An assignment of the data to a specific person is not possible. You can disable this feature at any time. This is possible through the ad settings in your Google Account or by generally prohibiting the collection of your data by Google Analytics, as explained in the section “Objection to data collection”.